How the NBA and Warner Bros. Discovery's New Deal Reinvents 'Inside the NBA'
The NBA and Warner Bros. Discovery’s 11-year deal secures the future of Inside the NBA and expands global coverage on TNT Sports and digital platforms.
The NBA and Warner Bros. Discovery (WBD) have agreed to a new 11-year media rights deal, extending their decades-long collaboration to promote basketball globally. The agreement expands TNT Sports’ role as a leading broadcaster of NBA games while incorporating a broader digital strategy through Bleacher Report and House of Highlights.
Under the deal, WBD gains global licensing rights to produce and distribute NBA content across platforms, including its Emmy-winning Inside the NBA. Additionally, WBD will carry live NBA games in international markets such as the Nordics, Poland, and parts of Latin America, with commentary in local languages.
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