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NBA Vetted, Approved $300 Million Sponsorship Deal Between Clippers, Aspiration Before Aspiration Signed Separate Deal With Kawhi Leonard

NBA, Clippers, Kawhi Leonard, Aspiration
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The NBA vetted and approved the $300 million sponsorship deal between the Los Angeles Clippers and Aspiration before Aspiration signed a separate deal with Kawhi Leonard, according to Bobby Marks and Baxter Holmes of ESPN.

Aspiration allegedly paid Leonard $48 million for a “no-show job” intended to circumvent the NBA salary cap.

“The NBA vetted and approved a $300 million sponsorship deal between the LA Clippers and Aspiration in 2021, months before the green banking company signed a separate deal with star Kawhi Leonard that has triggered a salary cap-circumvention investigation by the league, multiple sources told ESPN,” Marks and Holmes wrote. “Two sources with direct knowledge of the arrangement said the Clippers submitted the 23-year agreement to the NBA for approval before the deal was announced in September 2021, as was required under league rules because it contained a jersey patch component, the sources said.

“The agreement also included signage in the team’s yet-to-be-completed arena in Inglewood, the sources said. In April 2022, Aspiration reportedly signed a separate, $28-million sponsorship with Leonard, an arrangement that was not subject to NBA review, per the league’s collective bargaining agreement.”

Clippers owner Steve Ballmer invested $10 million in Aspiration in March 2023. The billionaire had invested $50 million in Aspiration 18 months prior.

Ballmer introduced Aspiration to Leonard in November 2021, three months after the Clippers had agreed to a four-year, $173 million extension with Leonard. Two months earlier, in September 2021, the Clippers announced a lucrative $300 million partnership with Aspiration.

Aspiration paid Leonard $1.7 million days after Clippers minority owner Dennis J. Wong made an almost $2 million investment in the company. This took place in December 2022.

Leonard also got $20 million in Aspiration shares directly from co-founder Joe Sanberg.

Ballmer and the Clippers invested $118 million in Aspiration in 18 months. LAC’s chief financial officer signed off on a $21 million payment from the team to fund various “carbon projects” for Aspiration in June 2022. The $21 million was enough for Leonard’s first quarterly payment as part of his “no-show” endorsement deal with Aspiration. It also hit Aspiration’s fundraising target.

Pablo Torre of Pablo Torre Finds Out broke this story. He recently reported that Ballmer donated $1.875 million to Aspiration 1.5 years after the Clippers deal ended and Leonard was also personally guaranteed another $20 million in Aspiration equity.

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Ashish Mathur
Ashish Mathur is an NBA and WNBA writer for DallasHoopsJournal.com. He has covered the NBA since 2015 for ClutchPoints, Sportscasting, Heavy Sports, NBA Analysis Network, Fadeaway World, Hoops Wire and Athlon Sports and the WNBA since 2025 for Athlon Sports and DallasHoopsJournal.com. You can follow Ashish on X @amathur25.