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When NBA players live, breathe, and think about basketball 24/7, competition and risk-taking naturally become staples of day-to-day life. Even off the court, that drive doesn’t just disappear; in fact, it often follows players into other arenas. Legendary stars have made that explicitly clear. Michael Jordan reportedly wagered millions on...

Global sportswear company ANTA will officially open its first U.S. flagship store on Feb. 13 in Beverly Hills, marking a significant step in the brand’s expansion into the American market. The grand opening will feature a ribbon-cutting ceremony attended by ANTA leadership, city officials, the Beverly Hills Chamber of Commerce,...

Almost a year after his trade from the Dallas Mavericks, Luka Dončić is taking long strides outside of basketball. The Los Angeles Lakers superstar officially announced the launch of 77X, a new digital-first company designed to bring fans closer to everything he creates, from entertainment and merchandise to live experiences and...