archiveSports Business

NBA: Kyrie Irving and Klay Thompson celebrate after a score for the Dallas Mavericks against the Orlando Magic at American Airlines Center.
Dallas MavericksNBA

ANTA To Open First U.S. Flagship In Beverly Hills With Kyrie Irving And Klay Thompson At Ribbon Cutting

Global sportswear company ANTA will officially open its first U.S. flagship store on Feb. 13 in Beverly Hills, marking a significant step in the brand’s expansion into the American market. The grand opening will feature a ribbon-cutting ceremony attended by ANTA leadership, city officials, the Beverly Hills Chamber of Commerce,...
NBA: Luka Dončić handles the ball for the Los Angeles Lakers during a game against the Utah Jazz at Delta Center
Dallas MavericksLos Angeles LakersLuka DončićNBA

Luka Dončić Announces Never-Seen-Before Digital Fan Community Named 77X

Almost a year after his trade from the Dallas Mavericks, Luka Dončić is taking long strides outside of basketball. The Los Angeles Lakers superstar officially announced the launch of 77X, a new digital-first company designed to bring fans closer to everything he creates, from entertainment and merchandise to live experiences and...