Kyrie Irving and ANTA unveiled the Hélà Season 2 collection and the new Hélà Code sneaker during New York Fashion Week with an all-day activation at 214 Lafayette Street.
The Dallas Mavericks guard and the global sportswear company staged the launch Sept. 12. The schedule included a media preview in the morning, a public session in the afternoon and a private evening showcase for invited guests.
Hélà Code Showcased Design and Performance
The centerpiece of the event was the Hélà Code, Irving’s latest signature shoe with ANTA. The sneaker was introduced in five colorways — Kairoglyphics, Astral Eye, Ink of KAIro, Stone Craft and Papyrus White — each tied to themes of heritage, spirituality and family.
The shoe featured an EVA midsole for comfort and energy return, a herringbone traction outsole for grip and headdress-inspired embroidery across the upper. Materials included suede and leather with a hidden Irving Family Camo pattern in the lining, used as a symbol of grounding and protection.
The Kairoglyphics edition used embossed tan patterns with gold trim, while Astral Eye incorporated cosmic prints and oversized retro laces. The Monotone Codes presented clean, single-color variations for versatility.
Apparel Extended Kyrie Irving’s Creative Vision
The footwear was accompanied by the Hélà Season 2 apparel line, built around the themes of resilience, provision and metamorphosis. The collection featured oversized silhouettes and modular layers designed to adapt to different environments. Jumpsuits converted into shorts, while puffers concealed removable vests.
The palette centered on three colors — Earthen Clay, Ember Orange and Feather Blue — with each tied to one of the guiding themes. The collection was presented as a blend of function and fashion, extending Irving’s creative vision.
Irving, 33, remains a focal point for ANTA’s push into global markets. While in the later stages of his NBA career, he has broadened his influence off the court through the Hélà line, which ANTA positioned as a merger of performance innovation and cultural storytelling.
The Hélà Code and Hélà Season 2 were introduced during New York Fashion Week. ANTA has not announced a global release date for the products.
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