Kyrie Irving, ANTA Debuted Hélà Season 2 and Hélà Code at NYFW
Kyrie Irving and ANTA unveiled the Hélà Season 2 collection and the new Hélà Code sneaker during New York Fashion Week with an all-day activation at 214 Lafayette Street. The Dallas Mavericks guard and the global sportswear company staged the launch Sept. 12. The schedule included a media preview in...









