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Even without playing Sunday night, Stephen Curry made one of the weekend’s clearest statements. Curry arrived at NBA All-Star festivities wearing a special player’s edition of Klay Thompson’s ANTA KT11 “Make It Forever” sneakers — the same commemorative pair that was formally presented to Thompson during a ribbon-cutting ceremony at...

Dallas Mavericks guard Klay Thompson has signed a lifetime endorsement contract with Chinese sportswear giant ANTA, formalizing a partnership that began more than a decade ago and helped establish him as one of the brand’s global ambassadors. The announcement was revealed Friday and coincided with ANTA’s grand opening of its...

Global sportswear company ANTA will officially open its first U.S. flagship store on Feb. 13 in Beverly Hills, marking a significant step in the brand’s expansion into the American market. The grand opening will feature a ribbon-cutting ceremony attended by ANTA leadership, city officials, the Beverly Hills Chamber of Commerce,...

ANTA and Kyrie Irving announced Monday the release of the ANTA KAI 3 “KAI Mentality” colorway as part of an NBA All-Star Weekend collection and a related in-person activation in the Los Angeles area. The release marks the latest addition to Irving’s signature footwear line with ANTA and will be...

Stephen Curry arrived at American Airlines Center on Thursday night carrying more than another pregame storyline. In his hands were Kyrie Irving’s latest on-court sneakers, while a different pair from Irving’s lifestyle line covered his feet — a subtle but unmistakable moment during Curry’s season-long run as a sneaker free...

Kyrie Irving and ANTA officially introduced KAI3 on Monday, launching what the brand describes as the beginning of the KAI 3.0 era. The release marks the next evolution of Irving’s signature footwear line, with the KAI3 positioned as a reflection of renewal, discipline and long-term rebuilding — both on and...

Kyrie Irving and Klay Thompson are marking the start of their partnership as Dallas Mavericks teammates with a new sneaker release. ANTA announced the launch of the KAI 2 “Klay,” a colorway honoring the bond between the two stars, set to release Friday, Sept. 26, for $125. Irving and Thompson...

For Seattle Storm guard Brittney Sykes, lacing up her ANTA sneakers is more than a performance choice — it’s a reflection of culture, community, and a significant shift in basketball footwear. Her connection to the brand, and specifically to its Chief Creative Officer Kyrie Irving, goes beyond the court. Both...

Las Vegas lit up with more than just neon this past weekend. At the intersection of sport, spirituality, and storytelling, ANTA and FEATURE unveiled the Kai 2 “Sun” sneaker through an immersive gifting suite timed with the NBA Summer League. Hosted inside a private three-bedroom duplex at the Encore, the...